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In 1992, we initiated Motoring and Formula 1 on Television in the Middle East, and started producing the first motoring TV show in the Pan Arab, it was titled Tele Auto on LBC and then became MOTORSHOW on MTV and MBC.
In parallel and as of April 1999, we started producing several others Motoring TV shows such as Speed, RPM, Cars’ World and more, for and on behalf of premium TV channels Like New TV, Dubai TV and Qatar TV; our weekly programs include everything that is related to the motoring world together with Boats and Planes, these shows are aired on various channels for the Middle East and the World free-to-air.
All our shows are tailor-made with the utmost and Hi-Tech techniques to meet with the international standards of our TV Partners and their viewers worldwide, together with quantum leap technologies in the Automotive Industry.
These Shows and their Re-Runs do reach a combined audience of more than 100 million viewers every week.
In 1999, Nadim Mehanna founded N.M.PRO. a Multi-Media Production Company which produces state of the art Motoring TV shows for the World and the Middle East aired on various prestigious satellite and terrestrial networks.
N.M.PRO. also produced and produces top level TV Commercials for motoring and various products in film or video formats, produces and post-produces Video Releases (VNR) and Information Videos.
N.M.PRO. organized and organizes musical and motoring events for several car manufacturers and Multinational companies.
N.M.PRO. offers full multimedia means to give its events a complete and interactive coverage and exposure (Television, Prints and Internet).
N.M.PRO. offers a multi-language (Arabic, French and English) Motoring Editorial Material for both Newspapers and Magazines supported by exclusive and state-of-the-art related Photos.
In 2002, N.M.PRO. founded and launched www.motoringplanet.com the World's Largest Motoring Website made specially for the motoring society and the car fans of the Middle East and the world, a website where visitors can watch more than 1,500 hours of Video on our Free Web TV, broadcasting worldwide 24 hours a day. On our Planet, you can also enjoy looking at more than 1 million motoring photos correlated to more than 10,000 Editorial releases in both Arabic and English. As per “Webtrends” the US biggest Web monitoring platform, www.motoringplanet.com is visited by around 5,000 surfers per day connecting from all over the world, a figure which generates around 50,000 hits daily.
In 2004, N.M.PRO. established a new branch at Dubai Media City based in building number 8.
And to really cover all the multimedia aspects of Motoring Journalism N.M.PRO. is regularly contributing with the Middle East's Leading Car Magazine "Alam Al Sayarat" as Motoring Consultants by releasing monthly test-drives and very frank opinions about the Car industry, also by releasing exclusive avant-garde features in:
- The prestigious “Aishti Magazine” that reaches the exquisite society of the Middle East.
- The reference among In-flight Magazines “Cedar Wings” the bi-lingual “Book” that is being read by more than 100,000 Passengers flying on Middle East Airlines every month.
- The First People Magazine in the Middle East “Prestige” a French monthly
- The corporate and comprehensive Middle East Business Magazine “Executive” an English monthly
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